119, rue Danton

92300 Levallois - Perret/France

Age : 36 - Married

FOOD DIVISION MANAGER (Annual Turnover : US$ 15 Million)

· Launched ORANGINA,

· Developed a Sales Analysis Program and a Strategic Planning System,

· Managing a sales team of 22 people,

· responsible of achieving the sales target,

· Implemented and monitored all consumer promotions and tactics,

· Prepared A&P plans for all the Food Departments.

. Launched ORANGINA in Saudi Arabia , Qatar, Kuwait, Bahrain, Yemen, Oman, Tunisia

Awarded Gold Trophy for the sale of 15 Million bulby bottles for the first year,

· Developed Marketing strategies and communication policies

· Supervised and trained sales and promotional teams

· Established partnerships and key accounts

. Implemented agreements in order to meet objectives relating to volume, market shares and the management of promotional budgets

. Created different packagings as well as internal communication aids destined for the partner companies.

1995 (5 months) MICHEL SEHNAOUI AND SONS COMPANY -Plant Division- LEBANON - Building trade (Krupp, O&K, Massey Fergusson).

Training : Assistant to the General Manager (Training Report Arabic).

· Established contact with International suppliers,

· Dealt with customers relations.

1994 (5 months) SOCIETE GENERALE LIBANO-EUROPEENNE DE BANQUE -LEBANON

Training : Documentary Credit Department (Training Report English).

· Organised Sponsorship for sporting events.

1984 - 1988 NOISELLA COMPANY -LEBANON- (Agro Foods).

Deputy to the Commercial Manager

· Dealt with litigation files and with promotional operations.

· Responsible for the development of the sales points and the distribution channels.

1992 / 96 SORBONNE-NOUVELLE PARIS III UNIVERSITY

Masters in Applied Foreign Languages

with Business, Marketing and International Trade.

1990 / 92 SORBONNE PARIS I UNIVERSITY

Degree in French Business Law.

1988 / 90 SAINT - JOSEPH UNIVERSITY of BEIRUT

Degree in Lebanese Law.

1984 / 1985 FRENCH LYCEE of BEIRUT

Mathematics and Physics Baccalauréat

Arabic, French & English : Trilingual, Hebrew : Beginner.

Software - Windows - Word, Access, Excel, Powerpoint.

· Advisor in Communication at the International Alliance of the Lebanese for Education and Solidarity : AILES.

· Press Correspondent in Arabic (Al Hayat, Al Mouaten…).

· Sports : Athletics : Ex - shot-put Champion of Lebanon, Swimming, Basketball.

· Interests : Reading (history and international politics), Poetry writing, Singing, and the cinema (Actor in the film "HORS LA VIE" : Awarded a prize at Cannes).

· Member of the Automobile & Touring Club of Lebanon. Driving Licence.